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Luxury Brands:Top Tips For Creating a Social Media Strategy In China – Part 2
In the second part of our run down of top Social Media tips for western luxury brands looking to enter the Chinese market Arnold Ma, Digital Marketing Director of specialist Anglo-Chinese digital...
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E-commerce In China: 7 Key Areas To Get Right For Online Brand Success
Chinese e-commerce giant Alibaba laid claim to the world’s largest global IPO in 2014 serving as a timely reminder that China’s e-commerce market is projected to hit USD 540 billion by 2015. Not only...
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